Creative directed the development of Genuine MS, a statewide branding initiative for the Mississippi Department of Agriculture and Commerce. Designed the logo and built a flexible brand system adaptable across product categories — Grown, Raised, Crafted, and Made — replacing the state’s long-standing “Make Mine Mississippi” identity. Led marketing campaigns to promote the brand and connect consumers with Mississippi-made products across agriculture and commerce.
Creative Direction
Led the end-to-end creative vision for a statewide rebrand commissioned by the Mississippi Department of Agriculture and Commerce. Oversaw the development of a cohesive system designed to modernize how Mississippi’s agricultural products and industries are presented to the public.
Logo Design & Branding
Designed the Genuine MS logo and built a flexible brand system that could adapt across multiple product categories — Grown, Raised, Crafted, and Made — giving the department a unified yet versatile identity to replace the decades-old “Make Mine Mississippi” brand.
Marketing Campaigns
Led campaigns to launch and promote the Genuine MS brand, driving awareness and connecting consumers with Mississippi-made products across agriculture, food, and commerce industries.
