PACS

PACS Group is redefining post-acute care through innovation, trust, and local empowerment. Since 2013, we’ve grown into a national platform supporting skilled nursing facilities, clinicians, and ancillary services with a mission to elevate care quality and restore confidence in the industry. Our approach blends hands-on expertise with entrepreneurial growth strategies, ensuring every community we serve thrives.

The new PACS website was designed to modernize the digital experience, strengthen brand positioning, and improve search visibility through SEO optimization. We delivered a clean, intuitive design with streamlined navigation, audience-focused content, and enhanced technical performance. Key updates include refreshed homepage layouts, job recruitment sections, interactive facility maps, and a dedicated newsroom—creating a user-friendly platform aligned with PACS’ growth goals and digital-first strategy.

We enhanced the website by producing engaging video edits that bring PACS’ story to life. Using high-quality footage, we crafted compelling narratives through strategic storytelling. Some videos serve as visual brand representation, while others feature executive leaders sharing insights on the company’s impact and goals.

We partnered with PACS to support its brand expansion across post-acute care facilities by creating a comprehensive suite of logos that reflect the organization’s evolving identity. This initiative brought PACS’ brand architecture to life, ensuring consistency while allowing each facility to maintain a distinct presence. Our work included designing multiple facility logos aligned with PACS’ visual standards and growth strategy, reinforcing trust and recognition across diverse markets. These efforts were part of a broader creative and positioning plan that strengthens PACS’ reputation as a leader in post-acute care.