Branding Refresh
Spearheaded the redesign of the official USA Slalom Skateboarding brand as the team was now affiliated with USA Skateboarding and the US Olympic and Paralympic Committee. Within the update, I redesigned the logo and the brand guidelines so other companies knew how to use the USA Slalom Skateboarding brand.
Website Redesign
Conceptualized and developed a new official website, transforming it into the central hub for national events, athlete resources, and community engagement. The site streamlined access to race schedules, team updates, and sport development tools.
Event Promotion
Designed a full suite of promotional assets – including social media graphics, print flyers, and large-scale event banners – to support national competitions and drive audience engagement.
Team Marketing
Developed a comprehensive suite of promotional materials. This included marketing pitch decks and social media graphics. I also produced a series of racer feature videos to spotlight team members and build excitement around the sport.
National Team Branding
Created the official visual identity for the 2024 and 2025 USA Slalom Skateboarding teams. This included designing custom team jerseys, branded apparel, and a series of athlete spotlight videos to showcase team members and build national pride.
Team Management
Beyond creative work, I supported the operational side of the national team by coordinating travel logistics, managing athlete donation initiatives, and facilitating sponsor activations. These efforts ensured smooth team operations and helped strengthen relationships with key partners and supporters.
