CREATIVE SOLUTIONS

SHAPING EXPERIENCES

Creative Direction shaping brands and digital experiences through design, motion, and storytelling.

2026 PORTFOLIO

Creative Direction shaping brands and digital experiences through design, motion, and storytelling.

CREATIVE SOLUTIONS

SHAPING EXPERIENCES

2026 PORTFOLIO

joshua byrd.

All

USA Slalom Skateboarding

In preparation for the 2024 and 2025 racing seasons, I led a full-scale brand refresh for USA Slalom Skateboarding. The initiative focused on unifying the organization’s visual identity and enhancing its digital presence to better represent the national team and engage the broader slalom community.

PACS

PACS Group is redefining post-acute care through innovation, trust, and local empowerment. Since 2013, we’ve grown into a national platform supporting skilled nursing facilities, clinicians, and ancillary services with a mission to elevate care quality and restore confidence in the industry. Our approach blends hands-on expertise with entrepreneurial growth strategies, ensuring every community we serve thrives.

Novant Health

This year, Novant Health’s social media team delivered campaigns that truly connected with their community. From impactful health initiatives to engaging stories that inspired action, we brought these highlights together in a dynamic year-end recap video – celebrating the creativity, strategy, and dedication that made 2025 a standout year for Novant Health online.

Honky Tonk US National Championship

As the lead organizer of the 2024 Honky Tonk US National Championship in Nashville, TN, I oversaw all aspects of event operations, including coordination with city officials and securing international sponsorships. I designed and produced all promotional materials for the race – from flyers and track-side banners to a dynamic social media campaign – ensuring the event captured global attention while celebrating the local spirit of Nashville.

Stoke Slalom Collective

Stoke Slalom Collective is a media company created to spotlight the sport of slalom skateboarding through high-quality event coverage and international broadcasting. Focused on capturing the speed, skill, and culture of the discipline, the Collective delivers compelling content that connects athletes and fans worldwide, helping grow the sport’s visibility and community.

Vertex Aerospace

As lead video editor and art director, I storyboarded and curated the interviews and footage used to tell the story of Vertex Aerospace, a global aftermarket aerospace services company with over 100 locations and thousands of employees worldwide. The goal was to capture the scale and energy of the brand in a way that would attract both enterprise clients and top talent. Produced in partnership with MWB.

Genuine MS

Creative directed the development of Genuine MS, a statewide branding initiative for the Mississippi Department of Agriculture and Commerce. Designed the logo and built a flexible brand system adaptable across product categories — Grown, Raised, Crafted, and Made — replacing the state's long-standing "Make Mine Mississippi" identity. Led marketing campaigns to promote the brand and connect consumers with Mississippi-made products across agriculture and commerce.

Visit Jackson Marketing Campaign

I directed and edited a fast-paced promotional video campaign for Visit Jackson aimed at repositioning the city as an authentic destination for millennial travelers. The project spanned a hero promo video, a six-part docutainment series, and a civic pride campaign — racking up over 70,000 views in its first year and earning a finalist nod at the 2018 City Nation Place Awards in London.

Entergy Nuclear

A long-running internal communications initiative for Entergy Nuclear, the nuclear power generation division of Fortune 500 company Entergy Corporation. The campaign spanned safety and operations messaging for approximately 6,000 employees across a fleet of seven nuclear plants.